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Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. The communication scholar Timothy Coombs defines crisis communication as "the perception of an unpredictable event that threatens important expectancies of stakeholders and can seriously impact an organization's performance and generate negative outcomes." Meaning can be socially constructed; because of this, the way that the stakeholders of an organization view an event (positively, neutrally, or negatively) is a major contributing factor to whether the event will become a crisis. Additionally, it is important to separate a true crisis situation from an incident. The term crisis “should be reserved for serious events that require careful attention from management.” Crisis management has been defined as "a set of factors designed to combat crises and to lessen the actual damages inflicted." Crisis management should not merely be reactionary; it should also consist of preventative measures and preparation in anticipation of potential crises. Effective crisis management has the potential to greatly reduce the amount of damage the organization receives as a result of the crisis, and may even prevent an incident from ever developing into a crisis. ==Categories of crisis management== Coombs identifies three phases of crisis management. #''Pre-crisis'': preparing ahead of time for crisis management in an effort to prevent a future crisis from occurring. This category is also sometimes called the ''prodromal'' crisis stage. #''Crisis'': the response to an actual crisis event. #''Post-crisis'': occurs after the crisis has been resolved; the efforts by the crisis management team to understand why the crisis occurred and to learn from the event. Inside the management step, Bodeau-Ostermann identifies 6 successive phases: - reaction, where the group behaves on first sight, - extension, because the crisis dilutes itself and touches neighbours, - means (material and human), which constitutes an overview of success/failures of emergency reaction, - focus, stands as a concrete action or event on which the team leaders concentrate to fight crisis, - retraction, is the moment where the group diminishes means involved, in accordance with its aims, - rehabilitation, where, as a last step, result is, for the group, emergence of new values, stronger than the older. Article published on RIMS (Risk Management), New-York, May 2004. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「crisis communication」の詳細全文を読む スポンサード リンク
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